UC3 was launched in 2025 and is responsible for generating revenues from the UCCs and creating value for competition commercial partners. It oversees the management, sales and delivery of all commercial rights (including media, sponsorship and licensing rights) for UEFA’s elite men’s and women’s club competitions. EFC and UEFA are equally represented on the UC3 Board, the structure of which can be viewed here.
800+ Clubs
UC3 is a major success story in the evolution of EFC. Previously unprecedented in world football, it is the joint venture company established by EFC and UEFA to manage the commercial rights of all men’s and women’s UEFA Club Competitions (UCCs). It ensures that our clubs are truly central to the growth and success of the competitions in which they participate.